Cringe Factor: When Designing You Need To Use Real Content

I got a design packet the other day that made me cringe.  It was full of that “LatinCryptic” placeholder text, you know the one I mean that starts of with “Lorem Ipsum” that Apple’s PageMaker has made so famous in today’s digital world. It’s meant to be a placeholder that shows a general look and feel of the page without actually focusing on content.  When this used, it means the designers are focusing on only one possible use case.  It’s tough to break out of the box with these designs and often enough a design needs to be reworked either before or after the implementation.  When I see this sort of thing in my head I translate it as: “Lorem Ipsum” == “I am too lazy to think up some real content that is relevant to this application” Volume Should Match Design Using this sort of placeholder doesn’t help communicate what sort of content we’re actually dealing with.  Is it a company article? A procedural manual? An event alert? Who knows?  Worse, what if the real content doesn’t fit within the actual design?  They’ve designed for 200 words of content and in reality there are 2000 words of content – now what?  Or what if the opposite is true? A design built for paragraphs of content when in reality only a sentence or two is needed.  What if the person writing the content...

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